Developing a Marketing Strategy
Developing a Marketing Strategy Developing a marketing strategy aims to meet the needs of customers and promote the products of a firm. It includes a number of activities that increase the likelihood of customer purchases. In addition, the development of new products and services helps a firm increase its use frequency and convert nonusers into regular users. This strategy often involves price reductions and promotions to attract customers to new products and services. During the development process, research and development activities play a major role. However, the process should be swift to reach the market. The goal of any marketing