How to Get Started With Google Ads
Depending on your goals, you can choose a Search or a Shopping campaign. The latter is great if you want to target people who are actively looking to buy your products or services. While Search campaigns are ideal for increasing brand awareness, Display ads and video ads are great for targeting people based on demographics and interests. If you want to target a specific demographic, consider a custom ad campaign. Google allows you to target a specific audience based on interests and location. To begin, you must create an account with Google. Once you’ve done that, click on the Campaigns