With the help of Pardot, you can create landing pages and use them to track the behavior of your visitors. You can customize your landing pages with templates and visual editor, lock down certain content areas, and collect data using an existing form or a new Pardot Form. Pardot also lets you use a social media button to interact with your audience through various platforms. This makes it easy to connect your marketing efforts to social media.
The name Pardot comes from a Latvian verb that means “to market or sell.” The word can be pronounced either “Par-DOT” or “Par-DOUGH.” The company was acquired by Salesforce in late 2012, as the company looked to expand its marketing capabilities. The company also purchased Marketo in 2013 to continue expanding its customer-facing capabilities. Pardot is not just useful for B2B marketing, though.
The company behind RXBAR, a healthy protein bar manufacturer, wanted to build a relationship with its customers. Using Pardot, they were able to personalise marketing activities and integrate email messaging. This increased customer engagement and sales. The first marketing campaign increased sales by 30%, and the next six months by 100 percent. In the meantime, the company has surpassed its initial revenue targets by using Pardot.
In addition to creating a list for each marketing initiative, Pardot allows you to create folders. Each folder will contain assets, lists, custom redirects, and automation rules. You can also create sub-folders for different marketing initiatives, and share them between multiple business units. It’s important to note that Pardot has an MDS, which means that any prospects that do not match the rules will be archived in the pardot database.
Once you’ve mapped your custom lead fields, you can connect Salesforce with Pardot. The two systems can sync data between them, and the integration is available from the AppExchange marketplace. The integration allows you to assign prospects to Salesforce marketing campaigns, create tasks for your sales team, and view reports of your campaigns. If you’re not a Salesforce user, you can still integrate Pardot to integrate your CRM.
Salesforce is a powerful CRM, but Pardot is a marketing automation solution that can blur the lines between sales and marketing. Pardot aims to make marketing more effective by allowing you to track communications and gain insight into user behavior. By enabling you to customize content to suit your prospects, Pardot allows you to speak to the right person with the right message. It can also help you track leads, and you can track their progress and make decisions based on that information.
Salesforce Pardot Premium comes with all of the primary features of Pardot Advanced, as well as an expanded contact cap of 75,000. Its advanced features include advanced AI insights and custom reporting. It also allows you to connect with your customers and optimize marketing efforts. If you’re looking to get the most out of Pardot, check out our comparison tool to see how much the software will cost you. We’ve reviewed some of the leading marketing automation solutions available in the market.
Salesforce Pardot and Marketing Cloud are a B2B and B2C solution that help companies improve their revenue and alignment between sales and marketing teams. Salesforce Pardot feeds into Salesforce Sales Cloud, and together, these solutions allow you to make the most of your resources. You can get a full-featured marketing automation system by signing up for the Salesforce marketing cloud. If you’re unsure of which one to choose, here are a few reasons to try both: